| BID Branded Litter Receptacles Unveiled |
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In mid-February, the Flatiron/23rd Street
Partnership placed an initial shipment of 24
high-quality customized litter
receptacles,
branded with the BID’s distinctive
“intersection” logo, at high-traffic corners
and mid-block locations along 23rd Street.
The receptacles are a custom design created
for the Partnership by a Maryland-based firm;
the logo band was designed for the BID by
local graphic design firm Pentagram.
While this initial order of cans was funded
solely by the BID, the Partnership is seeking
sponsors for additional receptacles at below
cost, with the BID subsidizing the purchase.
Local businesses and property owners can
show their support and commitment to a
cleaner neighborhood by funding additional
receptacles. In turn, sponsors will receive
logo placement on the trash receptacles and
may also request specific locations
in proximity to their property or business.
For more information about the BID’s
sponsorship program, contact Jennifer
Brown at (212)
741-2323.
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| Meet the BID Breakfast Forums |
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The Flatiron Partnership held the first two
in a series of Meet the BID Breakfast
Forums
in February. The forums were at Cipriani
23rd Street, the Art Deco event space at
200 Fifth Avenue.
The first forum, held on the morning of
February 15, was geared towards major
Property Owners, Leasing Companies and
non-retail tenants in the BID district.
The second forum, held the morning of
February 28th, was attended by
representatives of the district's restaurants
and hospitality establishments.
The forums provided an opportunity to
discuss common issues, provide input on BID
initiatives, and share interests regarding
neighborhood improvement.
An upcoming forum has been scheduled for
March 15 for small
businesses and retail establishments in the
district.
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| Citibank opens Gramercy Financial Center |
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To commemorate the opening of its new
full-service Gramercy Financial Center
at 115
East 23rd Street, Citibank presented a
$15,000 grant to the Children's
Aid Society, which is
headquartered in the BID district on 22nd
Street and Park Avenue South,
at a ribbon cutting ceremony on February
13. The opening
of the new financial center was welcomed by Jennifer
Brown, Executive
Director of the Flatiron Partnership, who
attended the opening: "This new branch will
add to the great mix of retailers,
restaurants and small businesses in this
dynamic neighborhood." "Citibank is a great
citizen of our
city and
has been a generous sponsor of our agency,
helping us to better serve local businesses,"
said Robert
Walsh, Commissioner of the NYC
Department
of Small Business Services. "I am
pleased to welcome this branch to the
Flatiron business community." Citibank's
Gramercy
Financial Center offers a
range of services including personal and
business banking, investment accounts,
mortgages and insurance.
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| apple seeds Children's Play Space Opening |
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apple seeds, an interactive children’s
play
space catering to families with
children from newborn to five years old, is
now open at 10 West 25th
Street. apple
seeds' 15,000 SF space
features a state of the art indoor
playground, classrooms, a library, cafe,
boutique, and a space for birthday
parties. At the core of apple
seeds is the indoor
playground. This innovative space
contains nine
permanent exhibits centered on a “New York
City” theme and is divided into three areas
including “construction city,” “the
neighborhood,” and “the park.” Some
highlights from the playground include an NYC
deli, taxi cab and an apartment building for
creative play, as well as a designated area
for infants. The playground is also
divided into four zones for early childhood
development which allow for constructive
play, imaginative play, large and fine motor
skill development and an infant/toddler area.
The sports area is equipped with basketball
nets set at different heights and soft gym
equipment. apple seeds offers a wide
variety of
entertaining and educational classes
for both
children and parents
to enjoy. Children’s
classes include cooking, yoga, science, art,
gym and the well loved music program Little
Maestros.
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| Clean Team Profile: Assan Diouf |
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Twenty-two-year-old Assan Diouf, tall and
affable
with expressive brown eyes, was brought up in
Dakar, the capital of Senegal, a West African
country of approximately 11 million
people. After spending part of his childhood
in Paris, Assan moved to the
United States with
his parents
and older sister last summer. Assan
works the 7:00AM to 3:00PM shift and is
off on Wednesdays. He is fluent in Senegalese
and French and is spending much of his
off-duty time learning
English at American Language School. Before
joining the
Flatiron Partnershiop “Clean Team,” Assan was
with the
Union Square Partnership
BID.
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| Mort Sheinman Joins Partnership Team |
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When Mort
Sheinman was offered a chance to become
part of the Flatiron Partnership, he knew
he’d found something that was right up his
alley. Sheinman, a newspaperman all his
life until
retiring a few years ago, was managing editor
of Women’s Wear Daily and one of the founding
editors of W magazine. When he learned that
the Flatiron Partnership was looking for
someone to help survey the area and to
contribute copy and photographs to its Web
site and newsletter, he knew it was a perfect
match. “I’ve lived on Gramercy Park for 35
years
and this neighborhood means a lot to me,” he
said. “To be able to use my newspaper
background and to feel that I have a personal
stake in what I’m doing is a terrific
combination.” Sheinman came to the BID
through the auspices
of ReServe,
an organization that finds
positions with non-profits for retirees who
want to continue using their professional
skills, but on a part-time basis.
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| Shake Shack Reopening |
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The Shake
Shack in Madison Square Park will
reopen for the season on Wednesday, March
21. This "roadside" food stand, serving
burgers,
hot dogs, frozen custard, beer, wine and
more, has made the southern end of Madison
Square Park a popular destination for
dining. Since opening in 2004, the Shake
Shack has
contributed to the ongoing renaissance of
this historic
park, donating a portion of
sales to the Madison
Square Park Conservancy.
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| Zaro's Bakery Opens in Flatiron District |
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Zaro's New York Bakery has opened its 13th
New York area store in the Flatiron
neighborhood on Broadway between 20th and
21st Streets. Zaro's Bread
Basket and online
bakery is a
third-generation family-owned and operated
business begun in 1927 when Joseph Zaro
arrived at Ellis Island from Eastern Europe.
In 1977, the company opened its Grand Central
Terminal store, which paved the way for stores
in Pennsylvania Station, the Port Authority
Bus Terminal and many others, making Zaro's a
household name in the New York metropolitan
area.
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| Time Warner CEO to Speak at Baruch |
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Richard
Parsons, Chairman and CEO of Time
Warner, will be speaking at Baruch
College's Third Annual Burton Kossoff Business
Leadership Lecture on Wednesday, March 21 at
9:00AM in Room
14-220 of Baruch's Vertical Campus at
55 Lexington Avenue. This event is
free and
open to the public. Attendees must
RSVP in
advance by calling (646)
660-6094. Organized by Baruch's Executives
On Campus Program and Phyllis L. Kossoff,
the Kossoff
Business Leadership Lecture is an annual
event held in memory of Burton Kossoff,
founder of the Burton Packaging Co. Inc. and
an inaugural member of The Baruch College
Fund. Prior guest speakers in the lecture
series have included Jack Welch, former CEO of
General Electric, and David Neeleman, chairman
and CEO of JetBlue Airways.
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| Business Development Workshops |
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The Field
Center for Entrepreneurship at Baruch
College offers free workshops geared
to start-up and established businesses. These
non credit-bearing workshops are taught by
the Field Mentors who are faculty from the
Zicklin
School of Business. Workshops on such
topics as
business plan development are designed to
provide a foundation
for the entrepreneur. Other courses such as
e-commerce and management workshops are
designed to improve a business owner’s
knowledge and skills in specific areas.
Workshops are also offered on such topics as
franchising, home-based businesses,
financing, sales techniques, record keeping,
and low-cost advertising. These free
workshops are
offered throughout the year and are open to the
public.
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| Volunteer Flatiron: The International Center in NY |
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Founded in 1961, The International Center in
New York (ICNY) is a unique community where
immigrants, refugees, students and other
newcomers to the United States come to
practice English and learn about American
culture. Each year, ICNY
provides 2,500
newcomers from 85 countries with a
wide range of language and cultural programs
through its corps of 1,000 volunteers. ICNY
offers a wide range of volunteer
opportunities, training and ongoing
professional support. Volunteers teach
English and American culture and, in the
process, learn about other
cultures. Volunteer opportunities include
one-on-one
Conversation, Pronunciation, Writing,
Advanced English and Career Skills
Partnerships. Conversation Partnership is
the International Center's most popular
partnership program, and the basis of its
other opportunities. Volunteers meet
one-to-one with members to help them
build confidence in conversational English
and to support their adjustment to life in
New York.
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Clean Team Takes On Snow Removal |
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The Flatiron Partnership’s Clean Team
didn’t miss a beat when the season’s first
snow blanketed the area on
Valentine’s Day, February 14th.
Trading in their brooms and rolling garbage
cans for snow shovels and ice-melting salt,
the Clean Team members donned distinctive
orange waterproof jackets and took to the
streets and sidewalks of the district.
At 7:00AM that morning, teams of three to
four cleaners each set out from their base at
Baruch College and began
shoveling snow and clearing intersections
along the busiest thoroughfares in the
district.
The teams continued to clear intersections
throughout the district until 7:00PM that
evening.
The BID’s snow and ice removal efforts
continued throughout the week and into the
weekend, with the team using special tools
to chop through thick ice patches and
spreading hundreds of pounds of salt to open
storm drains and allow easy passage through
crosswalks.
“We are constantly evaluating our performing
and adjusting the Clean Streets Program
accordingly,” said Scott
Kimmins, the Partnership’s Director of
Operations, who oversees the program. “While
there are certainly lessons learned based on
the first snowfall of the season, all in all
I think the crew did an excellent job.”
BID Takes on Snow Removal
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