|Shop Flatiron: The 2010 Guide Is Here
"SHOP FLATIRON," THE 2010 GUIDE TO
neighborhood retailers and restaurants, is
now available for the asking at stores, bars
and eateries throughout Flatiron. It can also
be found on the BID website by clicking
The guide lists, by category, the varied
shopping opportunities in the district as
well as the adjacent area. Categories range
from art supply stores to thrift shops, from
fashion to furnishings. A map that pinpoints
the precise location of each listed
establishment is included.
The 2010 guide is supported by three
sponsors: Tekserve, Hillstone (formerly
Houston's) and Park Avenue Floratique.
|January 15 Deadline to Take Survey, Try for Prize
THE DEADLINE FOR PARTICIPATING IN
BID Community Survey is fast approaching.
Respondents have until January 15 to complete
the survey and possibly win a prize. Four
respondents will be chosen at random to win a
$50 gift certificate to a Flatiron district
restaurant. The survey, which is open to
everyone, is a valuable tool used by the BID
to help evaluate its work and to learn more
about the needs and interests of the community.
If you have not done so already, please click
here to complete the survey.
|Trees Trees Trees!
IN 2010 THE FLATIRON
continue its efforts to coordinate with the
NYC Department of Parks & Recreation
MillionTreesNYC program, which plants trees,
free of charge, on sidewalks in front of
homes, apartment buildings and businesses
throughout the City. The BID has succeeded
in having 27 trees planted throughout the
district since the program's inception.
Requests are now being taken for the spring
2010 planting season, one of two during the
Any property owner may request a street tree,
but not all requests can be fulfilled, due
to underlying infrastructure conditions that
may exist, such as vaults or subways.
For more information, or to request a
location for a tree to be planted, contact
the BID office at (212) 741-2323 or by e-mail
|New Banners Unveiled for Winter 2010
THE FLATIRON PARTNERSHIP HAS ROLLED out
a new streetlamp banner design across the
district. The new design, which
features the BID's logo and website in bright
colors, is meant to encourage people
to visit the BID's website where they can
learn about all of the great things going in
the Flatiron district.
The banners offer a splendid opportunity for
companies to promote their names, show their
commitment to the area and, at the same time,
help increase awareness of the BID.
Additional streetlamp locations are still
available. Interested parties may contact the
BID office by calling (212) 741-2323 or by
e-mail at firstname.lastname@example.org.
|New Bike Law for Office Buildings
A NEW LAW AIMED AT HELPING cyclists gain
access to secure parking in the office
buildings in which they work went into effect
December 11. It's part of the Bikes in Buildings
program jointly overseen by the Department of
Transportation and the Department of
Buildings and is geared to encourage the
growth of commuter cyclists.
The measure, known as the Bicycle Access to
Office Buildings Law, or Local Law 52,
applies only to office buildings with at
least one freight elevator, and not to
residential buildings. It calls for a tenant
or sub-tenant to ask a building owner for
bike access by filling out a Tenant Request
Form, available online on the DOT's website.
The building owner must then grant access to
a parking space or request an exception from
the City. Buildings wishing to grant bike
access must submit a Bicycle Access Plan.
Buildings asking for an exception must either
provide alternate parking for cyclists or
show that safety conditions preclude carrying
bikes in a freight elevator.
For more information and access to the
relevant forms, click
|New Neighbors: Bread & Butter, Brio Camicia, Press NY
Bread & Butter
BREAD & BUTTER, A FOOD COURT that carries the
tagline "Habits to Be Made," has opened at
315 Park Avenue South, between 23rd and 24th
Streets. Open 24 hours a day, every day, it
carries a wide selection of hot and cold food
for delivery or takeout and provides a small
area in back for on-site dining. Bread &
Butter includes a breakfast bar, soups,
salads, sandwiches and wraps, panini, pizza,
sushi, burritos, prepared foods, baked goods
and beverages. For deliveries, call (212)
254-0444 or fax (212) 254-2259. For catering,
call (866) 965-7799 or e-mail email@example.com.
A website, www.habitstobemade.com, is under
BRIO CAMICIA, WHICH SPECIALIZES in men's
dress shirts, ties and accessories, has
opened at 251 Fifth Avenue, at 28th Street.
The name of the store is Italian for "shirts
with verve." It is owned by Moshe Bouskila of
Domani Fashions. The shirts, according to
store manager Jonathan Haglili, are all
characterized by unconventional touches such
as a dab of color in an unexpected place or a
mitered barrel cuff. A selection of suits is
planned. Brio Camicia is open Mondays through
Thursdays from 9:30 a.m. to 7:30 p.m., on
Fridays from 9:30 a.m. to 2:30 p.m., and on
Sundays from 11 a.m. to 6:30 p.m. For more
information, call (212) 951-7020 or click
PRESS, A QUICK-SERVICE EATERY
focusing on wraps made with fresh-pressed
dough, has opened at 34 East 23rd Street,
near the foot of Madison Avenue, its second
New York location. The quick-service
restaurant offers chicken, steak, grilled
vegetables, burgers or veggie burger wraps,
with a variety of toppings, on white, whole
wheat, rosemary or sun-dried tomato wraps.
The menu also lists salads, soups, fries,
desserts and soft drinks. Press is open
Mondays to Fridays from 11 a.m. to 10 p.m.,
and weekends from 11 a.m. to 8 p.m. For
deliveries, call (212) 677-5775. For
additional information, click here.
|Restaurant Week: Winter 2010
RESERVATIONS WILL OPEN ON JANUARY 12 FOR
Week Winter 2010, a two-week event
presented by NYC & Company. The dates
are January 25 to February 7, with Saturdays
excluded for all restaurants and Sundays
excluded for some. More than 250 restaurants
will offer three-course prix-fixe lunches for
$24.07 and three-course prix-fixe dinners for
$35. Beverage, tax and tip are not included.
This celebration of dining dates back to 1992.
A number of restaurants in the Flatiron
district are participating. They include such
local favorites as: A Voce (lunch only),
Allegretti, Bar Stuzzichini, Tabla
(lunch only), Blue Smoke, Dos Caminos Park,
Giorgio's of Gramercy, Hill Country, ilili,
Olana, Pranna, Primehouse NY, SD26 Restaurant
(lunch only) and Tamarind (lunch only).
To receive a reminder e-mail on the day
reservations open, click
|The Ace: Playing With a Fuller Deck
WITH ITS BRESLIN RESTAURANT QUICKLY
as one of Manhattan's
newest dining destinations, the Ace Hotel
will soon unveil some additional attractions.
At the same time, renovation work has resumed
on the NoMad Hotel, which is at Broadway and
28th Street, one block south of the Ace. Both
hotels are properties of GFI Development Co.
Two new fashion boutiques are slated to open
at the Ace in February, according to Michael
Rawson, president of GFI Hotels, a subsidiary
of the parent company. They are Opening
Ceremony, which features a combination of
designer labels and vintage clothing for "the
downtown crowd," and Project No. 8, whose
fashions include an eclectic array of New
York and European designers.
Opening Ceremony will take some 1,500 square
feet along the Broadway side of the Ace. The
company, which also has boutiques in Tokyo
and Los Angeles, has a New York store on
Howard Street, where Chinatown meets SoHo.
Project No. 8, which also has a store in
Chinatown, will fill 750 square feet on the
29th Street side of the Ace, just west of the
In March, the Ace is expected to add The Sub
Shop to its Broadway side, with sandwiches of
artisanal meats and cheeses for takeout or
Rawson is particularly proud that the Ace was
honored last month by Interior Design
magazine as "best of the year" in the
boutique hotel category. The magazine cited
the design firm of Roman and Williams for
infusing the landmark 1904 building,
including the Breslin restaurant, "with a
moody, loungy vibe achieved by combining
vintage and found objects, comfy custom
furniture, and edgy art."
It's that approach, said Rawson, that has
turned the lobby into a hub of sorts for New
Yorkers seeking an inviting spot for a
late-night drink and a bite to eat: "People
are drawn by the coziness of it, the sofas,
the low lights."
People have also been drawn to the Breslin
since its recent debut and that's no surprise
to restaurateur Ken Friedman, who together
with executive chef April Bloomfield -- his
partner at The Spotted Pig -- conceived of
their latest monument to meat. Friedman
describes it as "what we know best: comfort
food, upscale pub food." It's casual, with
two levels, seats for 130, lots of wood, the
original ceiling, a big space divided into
intimate snuggeries, and a "no reservations"
policy. The most popular dishes, reported
Friedman, are the lamburger, the fries, pork
belly, stuffed pig's feet and crispy pig's
ears. It's what the British call
Friedman said he and Bloomfield had been
approached numerous times by hotel owners,
but picked the Ace for their latest venture
because of his friendship with the hotel's
Alex Calderwood and also because of the location.
"When Alex made plans to open the Ace here, I
thought it would be a great combo: Alex and
this neighborhood," said Friedman. "I really
started looking at the buildings on this
block. These are amazing buildings, the
coolest in Manhattan. The rents were low,
even pre-recession, subways and buses
everywhere, the great Madison Square Park
close by with the Shake Shack, we're only
blocks away from attractions like Madison
Square Garden and the Flatiron Building, and
we're right between Fifth Avenue and Broadway.
"We have the best of both worlds here: a
captive audience that extends from the hotel,
with its 260 rooms, to this really cool
neighborhood with all the creative people who
work right around here."
Friedman is now thinking of installing a bar
in the basement that might be themed around
Tin Pan Alley, that century-old mecca to
music that was exactly one block south of the
Which bring us right to the doorstep of the
NoMad, where renovations resumed in December
after being halted for almost a year.
"Now's the time," said Rawson of GFI. "Hotel
business in New York City was down 30 percent
in 2009, compared to 2008, but we expect it
to be off only 3 percent in 2010. We're
planning an opening for the NoMad in 2011."
|Discover Flatiron: Manhattan Flight Simulator
YOU NEVER KNOW WHAT YOU'RE LIKELY TO FIND IN
Architecture of the highest order, of course.
Some shops that have been around since before
the Great Depression -- and are still doing
business. An intimate auditorium where young
musicians play on 17th-century Stradivarius
violins. The church where Eleanor Roosevelt
was baptized. All, and more, have been
chronicled in this newsletter over the past
And now, to begin 2010, we bring you the
story of yet another Flatiron find: a place
where pilots fly Cessnas and Pipers and sleek
twin-engine KingAirs, steering them through
all kinds of wind conditions and fog and rain
and other manifestations of low visibility,
and it all happens only three stories above
sea level, inside a room not much bigger than
a coat closet.
Welcome to the world of Manhattan Flight
Simulator, a flying school that got off the
ground about a year ago inside 1178 Broadway,
at the corner of 28th Street.
Manhattan Flight Simulator is not for folks
who don't yet know how to fly. It's for
people in one of two categories: those who
are licensed to pilot private planes when
visual conditions reveal the horizon or
coastlines, but need to upgrade their skills
so they can fly by instrument, and those who
are already advanced pilots, but must meet
"currency" requirements on a regular basis.
The Manhattan Flight Simulator device that
mimics actual flight conditions is an Elite
iGate IFR Integrated BATD. Translation: iGate
is an acronym for "integrated General
Aviation Training Environment"; IFR stands
for "Instrument Flight Rules" and a BATD is a
"Basic Aviation Training Device." The Elite
version meets Federal Aviation Administration
regulations and replicates the kind of
controls one would find either in
single-engine or in light twin-engine craft.
It is not for the Jet Set.
The student-pilot sits in front of the
device, with an instructor in an adjacent
seat, manipulating flying conditions with the
aid of a computer and observing the pilot's
reactions. The cadre of instructors includes
Beatrice Uerlings, a founder and co-manager
of the facility.
What makes Manhattan Flight Simulator unusual
is its setting. It is probably the only
facility of its kind in Manhattan and its
location eliminates the need to head for an
airport, where instruction of this kind is
usually given. That explains why most of its
clients are from Manhattan and why
instruction generally takes place in the
evenings or on weekends.
Pilots who want to upgrade to instrument
flying generally require about 10 hours of
training on the simulator and another 10
hours of "ground school" or theory
instruction, which is given in a conference
room at the same location. Pilots seeking to
meet currency requirements require about two
hours on the simulator.
(Manhattan Flight Simulator, 1178
Broadway, at 28th Street. Phone: (646)
530-8524. Hours: By appointment. E-mail: firstname.lastname@example.org.
The Flatiron/23rd Street Partnership Business
Improvement District, formed in 2006, is a
nonprofit organization whose mission is
to enhance the area's reputation as one of
New York's most vital and exciting
neighborhoods. This is undertaken by
maintaining a clean and safe environment for
those who live, work and visit the area; by
spearheading area improvement projects; and
by marketing the diverse business and retail
options in this vibrant and historic
For more information go to our Web site at
or e-mail us at
27 West 24th Street, Suite
New York, NY
Stay in Touch With the BID
District Deals provides an opportunity -- at no
cost -- for all neighborhood businesses,
organizations and Friends of the Flatiron
Partnership Marketing Affiliate Program
participants to publicize any special sales
or services currently being offered.
For more information and to submit a deal,
Free Walking Tours
at 11 a.m.
The BID sponsors free walking tours every
Join our experienced guides on a 90-minute
journey through this vibrant neighborhood,
viewing some of the City's most notable
landmarks, including the New York Life
Insurance building, the MetLife Tower, the
Appellate Courthouse and the famous Flatiron
Every Sunday at 11 a.m.
The southwest corner of Madison Square Park,
at 23rd Street and Broadway, in front of the
statue of William Seward.