| BID Launches Homeless Outreach Program |
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In conjunction with Urban Pathways, the
Flatiron Partnership has launched its
Homeless Outreach program. Urban
Pathways is
a community-based service agency that helps
the homeless stabilize their lives, grow
independent and eventually move into
permanent housing.
A two-person team from Urban Pathways began
working in the district on Dec. 3, offering
assistance to homeless in need of medical
attention, treatment programs, and shelter to
those who request it.
From now until March 31, the team will work
throughout
the district from Monday to Friday for a
total of 20 hours a week. The hours vary each
day, beginning as early as 5:30AM and ending
as late as midnight. Twice a month, a five
hour Saturday/Sunday or special overnight
shift will replace one of the regular
five-hour shifts.
From April 1 to June 30, the shifts will
increase to 35 hours a week.
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| Let There Be Light! A Tradition Continues |
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As dusk turned into darkness on a mild
December evening, all eyes were on the
stately 30-foot evergreen in middle of
Madison Square Park's Northern Reflecting
Pool. It was Dec. 11, and at 4:52PM, when a
button was pushed and the tree blazed into
light to the cheers of 250 onlookers, it
marked the continuation of a 95-year-old
tradition.
Ever since 1912, when Madison Square Park
became the site of the nation's first public
Christmas tree lighting, it has been an
annual celebration. Once again, the Mad. Sq.
Holiday event was put together by the Madison
Square Park Conservancy, and once again, the
Flatiron Partnership was delighted to be a
sponsor.
Holiday music was provided by The New York
Life Singers chorus and AudraRox, a kid-rock
band, while Punch restaurant gave out spiced
cranberry bread pudding and "candy cane" hot
chocolate.
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| Restaurant Week: Your Table Is Ready |
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Reservations are now being taken for
Restaurant Week Winter 2008, a
two-week event presented by NYC & Company.
From Jan. 21-25 and Jan. 28-Feb. 1, more than
220 restaurants will offer three-course
prix-fixe lunches for $24.07 and three-course
prix-fixe dinners for $35. Beverage, tax and
tip are not included. This marks the 17th
year for the popular promotion.
A number of restaurants in the Flatiron
district are participating. They include such
local favorites as: A Voce (lunch only),
Arezzo, Aspen, Blue Smoke, Bolo, Bread Bar/Tabla,
Dos Caminos Park, Eleven Madison Park (lunch
only), Giorgio's of Gramercy, Ilili,
Primehouse New York (lunch only) and Tamarind
(lunch only).
Reservations can be made at www.nycvisit.com.
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| Shake Shack Open Through Winter |
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For the first time since it flipped its first
burger in the summer of 2004, the Shake
Shack
- Madison Square Park's popular outdoor food
kiosk - will be open through the winter.
Heat lamps have been added to the seating
area and a new policy allows customers to
phone in orders as long as the total is at
least $25 and a credit card number is
provided. Call-ins will be accepted until
March 1. Customers may call each day
beginning at 9:30AM (212-889-6600), but
orders will not be ready for pick-up until
the Shack opens at 11:30AM.
Winter hours are 11:30AM to 6:30PM, every
day. The hours will gradually lengthen as the
calendar moves into spring. There are still
no deliveries and there will be no changes to
the menu for winter - just the same glorious
burgers, hot dogs, fries and frozen custard
that have made the Shake Shack a foodie
phenomenon.
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| That's Showbiz! |
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After more than 15 years operating from a
space five stories above street level,
Showbiz Software Stores, which offers
books
and software to folks in the film and
television industries, has moved to a
handsome new storefront at 19 West 21st
Street, the heart of New York's production
community. Books cover everything from
screenwriting techniques to production, while
software includes specialized applications
such as budgeting, scheduling, scriptwriting
and story-boarding. Computers are available
for software demonstrations.
Visitors to Showbiz Software are greeted by a
coffee and juice bar and a Wi-Fi hotspot
seating area. A conference room in
back is for seminars, book signings, meetings
and as a space where students can talk to one
another in a collegial atmosphere. A number
of seminars are scheduled for January on
subjects including budgeting, payroll and
timecard software for commercials or feature
films, and production accounting training.
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| Heavenly Days! Chock full o'Nuts Returns |
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Chock full o'Nuts, which observed its
75th birthday in 2007, has opened its first
freestanding store in Manhattan in about a
decade - and it's right here in the Flatiron
district. The Chock full o'Nuts Café is at
119 East 23rd Street, between Park Avenue
South and Lexington Avenue and is open every
day from
6:00AM to 10:00PM. Takeout only.
In addition to "that heavenly coffee," the
Café offers teas and specialty beverages such
as mochas, lattes and hot chocolate; muffins,
cinnamon buns, pound cake and other pastries;
bagels and croissants; breakfast "eggwiches";
and a selection of salads, hero sandwiches
and wraps. And it still features its
signature sandwich: cream cheese on datenut
bread.
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| Park Avenue Bistro Opens in BID |
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The Flatiron BID got a new restaurant in
December, when the Park Avenue Bistro
had its
long-awaited opening at 377 Park Avenue
South, between 26th and 27th Streets.
If the name and cuisine seem familiar, they
should. The restaurant, formerly known as
Park Bistro, was in business for years on
Park Avenue South near 29th Street, serving
classic French brasserie food. Its current
menu offers many of the same favorites.
Park Avenue Bistro is open for lunch from
Monday to Friday from noon to 3:00PM and for
dinner from Monday to Saturday from 5:00PM to
11:00PM.
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| HOPE 2008 Survey: Taking Count of the Homeless |
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The Department of Homeless Services is
seeking volunteers to help conduct its sixth
annual HOPE search on Monday, Jan. 28. HOPE
stands for Homeless Outreach Population
Estimate and refers to a citywide effort
to count the number of homeless
throughout the city. The count will take
place on the streets and in parks and
subways. During the 2007 event, volunteers
walked a total of 8,291 miles and surveyed
more than 1,000 subway cars.
Canvassers will be grouped into teams of 4 or
5, each with an experienced leader. Training
will be provided on the night of the survey
and the count will take place from midnight
until 4:00AM. The survey will be rescheduled
for Monday, Feb. 4, only for extreme winter
weather, not for rain or light snow. Whenever
possible, volunteers will have their choice
of neighborhood.
For additional information, e-mail hope@dhs.nyc.gov
or visit the HOPE
2008 website.
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| Police Call: Community Council Meetings |
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The New York Police Department's 13th
Precinct, the nearest to the Flatiron
district, welcomes the public every month to
its Community Council meetings where guest
speakers may be heard on a variety of topics
and where public-safety concerns may be
discussed directly with the precinct's
Commanding Officer and Community Affairs
Officers.
The meetings are generally held on the third
Tuesday of the month at 6:30PM at the
precinct house, 230 East 21st Street, between
Second and Third Avenues. This month's event
is scheduled for Jan. 15.
Past speakers have come from the NYPD and the
New York Fire Department as well as senior
citizens' organizations, schools and
churches. Officials from various city
agencies have also spoken. Local businessman
Frank Scala is chairman of the Community
Council and Police Officers Michael Hnatko
and Ray Dorrian are
the precinct's Community Affairs officers.
The Councils were originally established in
the 1940s.
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| Discovering Flatiron: The New York Life Building |
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The recent removal of the scaffolding from
the great pyramid atop the New York Life
Insurance Building has uncovered one of
the more dazzling pieces of the city's
skyline. Once again, the pyramid's 25,000
tiles, newly regilded in 23.75-karat gold leaf,
are free to add their brilliance to the
Flatiron district's panorama of architectural
wonders.
The New York Life headquarters, at 51 Madison
Avenue, is a monumental piece of work,
sitting on the full block between Madison
Avenue and Park Avenue South, from East 26th
Street to East 27th Street. Inspired by the
Salisbury Cathedral in England, it took two
years and $21 million to complete (1926-28)
and it is sheathed by the largest single
order of Indiana limestone ever used in one
building - 440,000 cubic feet. Even its
windows evoke power, all 2,180 of them, with
their solid bronze frames and sashes. The
structure was designed by architect Cass
Gilbert, who 15 years earlier had created the
Woolworth Building - like the New York Life
Building, a designated New York City
Landmark. For New York Life, Gilbert took
neo-Gothic elements of his earlier work,
including 72 gargoyles, and combined them
with the geometries of 1920s buildings,
marking a significant transition from the
revival-style skyscrapers of the early 20th
century to the sleek towers of the Art Deco
period.
Approximately half of the 34-story building
is occupied by New York Life, half by
tenants. The pyramidal crown adds six more
stories. At street level, the building is
entered through ornate bronze doors that open
to a breathtaking lobby with coffered
ceilings and the light of 22 massive hanging
lamps.
The site on which New York Life stands has a
colorful history, beginning with the New York
terminal of the New York and Harlem Railroad,
followed by Gilmore's Garden (an open-air
arena), P.T. Barnum's Hippodrome, and finally
the first two incarnations of the original
Madison Square Garden. The second MSG was
designed by Stanford White, who would later
famously be slain in its rooftop restaurant.
After hosting the 1924 Democratic National
Convention, the Garden was razed to make way
for New York Life, whose earlier headquarters
were on lower Broadway.
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| Free Flatiron Walking Tours Every Sunday |
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The Flatiron/23rd Street Partnership sponsors
free walking tours every Sunday. Join
our experienced guides on a 90-minute
journey through this vibrant neighborhood,
viewing some of the City's most notable
landmarks, including the New York Life
Insurance building, the MetLife Tower, the
Appellate Courthouse and the famous Flatiron
Building. Time:
Every Sunday at 11:00AM.
Meeting Place:
The southwest corner of Madison Square Park,
at 23rd Street and Broadway, in front of the
statue of William Seward.
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The Banners of Winter |
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Looking like a curtain of falling snowflakes
against an evening sky in winter and, at the
same time, evoking the Flatiron Partnership's
distinctive "intersection" logo, the BID's
new banners have made their seasonal
debut on
lampposts throughout the district.
Fifty-five of the new banners replaced the
original group and will be displayed until
the beginning of March. Like the originals,
they are sponsored by local businesses and
property owners whose logos are prominently
featured.
The banners - created by Pentagram, the
internationally renowned design firm whose
U.S. headquarters are in the Flatiron
district - are regarded as an important way
to increase awareness of the BID among
businesses, residents and visitors to the
neighborhood, as well as highlighting the
property owners and companies that are vested
in the area.
Additional sponsorships and locations will be
available when the banners are changed again.
For more information, contact the BID
office.
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